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THE CUBA UNKNOWN: An Exploration in Times of Change

PHOTOBOOK LAYOUT DESIGN & KICKSTARTER CONTENT STRATEGY

THE CUBA UNKNOWN

In 2016, the MAKEWILD team traveled to Cuba to make a film about a group of athletes who risked their freedom to legitimize surfing on the island. In order to raise money to fund the production of the film, they launched a Kickstarter campaign with the main reward being a photo book titled: The Cuba Unknown. The book was created to inspire both travelers and surfers through photos and stories from the team’s time on the island and aims to reveal a lesser-known side of Cuba, as well as offers tips for those intrigued to make the journey.

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Rad Animal contributed to the design process of the photo book, as well as the strategy and content creation for the Kickstarter campaign and development of the The Cuba Unknown web page. The Kickstarter campaign successfully surpassed it’s fundraising goal, collecting over $28,000. Visit the thecubaunknown.com to get your copy of the book and watch the video below for more information on the project.