What began as a personal outlet for storytelling and emotional expression evolved into a full-scale creative platform — merging sound, design, and experience into one cohesive identity. Through Jakke, Jake Goble transformed his artistry into a vehicle for creative direction, collaboration, and cultural impact — using music as a catalyst to unite artists, brands, and communities in new ways.
The goal: to create a distinct sonic and visual world that fosters connection, challenges traditional live performance formats, and brings people together through immersive, intentional experiences.
The project evolved across both digital and real-world experiences — from music releases and live events to brand partnerships and immersive installations.
Developed a cohesive brand language and aesthetic reflecting emotion, transformation, and duality.
Produced and performed at pop-up events and installations hosted with Sony, EastWest Studios, BREZ, WAVE VR, Moss, BOGA Venice, and others.
Collaborated with brands to co-create high-touch, culture-forward events blending performance, art, and social connection.
Designed digital ecosystems (web, video, social) that extended each live experience into ongoing audience engagement.
Creative Director, Event Producer, Partnerships Lead, and Brand Connector — overseeing concept development, campaign design, event production, and partnership execution.
He led creative teams of designers, videographers, editors, and brand representatives to deliver unified experiences that resonated emotionally and culturally.
Over five years, Jakke has grown into a multi-dimensional creative project — bridging music, technology, and human experience
Notably, Jakke’s immersive audio installations with Sony were recognized internally as the largest and most successful immersive listening events Sony has ever produced — a milestone that solidified the project’s impact at the intersection of music and innovation.
Jakke is more than a music project — it’s a living case study in creative leadership, community building, and cultural design. It represents how Jake Goble transforms personal expression into shared experiences, bridging the gap between artistry, brand storytelling, and human connection.
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