Develope a brand identity that merges cutting-edge audio technology with stylish eyewear design through capturing photo and video content to be used in marketing material and the website. FLOWS’ sunglasses incorporate discreet built-in speakers yet look and feel like regular high-quality sunglasses, appealing to trendsetting, fashion-conscious consumers
Creative director
Director of Photography
Casting
Product and packaging design
Web designer and developer
Multiple photo and video shoots
Original Music Composer
Massive Wall Mural Design
Executed end-to-end creative development for the FLOWS launch – from product and packaging design to a custom e-commerce website – ensuring a cohesive brand identity across all touchpoints. We orchestrated multiple lifestyle photo and video shoots (including a massive wall mural) to produce engaging content for marketing campaigns and the website, highlighting the sunglasses in real-world use.
The tech-forward, lifestyle-centric approach paid off. FLOWS amassed over 12,000 Instagram followers and generated approximately $50,000 in sales within two years of launch, validating the brand’s appeal. The product even attracted celebrity endorsements, boosting credibility and helping to build a loyal community around this innovative audio eyewear.
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