ConfirmedHealth

Commercial Video Presentation 9/18/2020

Thank you for your time. We are so happy to speak with you!

Meet Us

Jake Goble

Producer

Joshua Oman

Producer

Video Treatments
Emotion: Comfort, Confidence and Happiness

The main idea behind each video is to convey a singular message:
Develop Trust About Our Health
On An Ongoing Basis.

Narrative-Style Video

A video, or set of videos (it is anticipated that there will be a “master” edit with all characters and smaller edits with one character each).

This video series highlights the brand position and the features and benefits of the ConfirmedHealth Wearable.

Characters:

Child(ren) who use the wearable at home/school
One parent who uses the wearable at work
One parent who uses the wearable at home
Grandparent who uses the wearable for a hobby (gardening, woodworking)

Docu-Style Case Study Video

An actual case-study recorded on video. The wearables will be offered free-of-charge to a group for testing the technology.

Ideally, the casting process will identify test subjects that can demonstrate use of the device in various settings:

Characters:

Family – use in home-life, school and recreation
Work – the family should be part of small business – one whose employees can also use the device
Social – member(s) of the family will demonstrate use of the device in social settings (hiking or playing a card game)

Lookbook

Examples

ConfirmedHealth Video Examples (Clips)

Vega

MyCharge

Jaybird Freedom

Logitech Circle

Logitech Circle 3

Research

As part of our preparation for this presentation, we did a keyword audit on ConfirmedHealth, based on the early conversations we had and the information we were able to pull from your website. There is a full analysis you can do, of course, with this data, but for the purposes of this presentation we are only going to look at the top searches.

Keyword	Difficulty	Searches	Clicks
blood pressure	90	308000	123179
stroke	87	176000	45686
pulse oximeter	11	54000	20985
vital	47	52000	7347
ambulatory	36	48000	5335
gyroscope	58	43000	11104
heart rate	79	43000	13251
heart rate monitor	52	35000	16722
cardiac output	18	31000	4607
stroke volume	12	30000	4854
telehealth	73	29000	10586
accelerometer	48	25000	6361
pulse rate	72	23000	8432
heart monitor	40	20000	5683
pulse pressure	8	20000	4701

This keyword analysis is fundamental to our method for marketing videos. We emphasize that we create “Media That Works” by researching potential uses of the media to make sure that we are helping create content that your marketing team can exploit effectively.

The above table shows the keywords we reviewed that had a U.S. Monthly Search Volume of more that 20K searches. The difficulty is on a scale (1-100). Anything over 40 is most likely going to be pretty expensive to exploit because it suggests that those keywords have a lot of saturation online from other marketing and content.

You will also see how many of those searches yield actual clicks.

Based on this data, the best bang-for-buck can be achieved by focusing on the following keywords. We will be happy to customize the content to fit these keywords, if you feel they also hit the key goals of ConfirmedHealth:

Pulse Oximeter
Cardiac Output
Stroke Volume
Pulse Pressure
Heart Monitor

We also researched one of your perceived competitors, BioBeats as part of a competitive analysis. They have been engaging in some marketing around their brand name, but not enough to dominate the category. This suggests that potentially doing a comparative content piece, may be effective. They also are doing some work on the following keywords, so you may consider creating content that can outrank them here:

PPG Medical
Smart Monitoring
Biobeat
Biobeats

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